Innovation and Breakthrough of Synthetic Leather Industry in China

my country is a major producer and consumer of synthetic leather in the world, compared with similar products in advanced foreign countries, my country's synthetic leather products have a single variety, low technical content, poor product performance, and lack of international competitiveness. A large number of high-and mid-range varieties rely on imports, and the export value is far less than the import value; the competition of products is still at a low level, and the phenomenon of product counterfeiting is serious, and enterprises lack of innovation. How to break through the synthetic leather enterprises has become a problem that we have to face.
Some industry experts pointed out that one of the important reasons why domestic synthetic leather products are caught in the quagmire of vicious price competition is that the products are too similar, or the technical content of the products is low, so they are easy to be counterfeited. Therefore, on the one hand, we must make full use of different post-processing processes, increase product types, and try to achieve differentiated production of products; on the other hand, we must strengthen technological innovation and pay special attention to new functional additives, new raw materials, and new production processes. The application of the leather industry to develop high-performance multifunctional synthetic leather suitable for market demand.
Innovation is the life of an enterprise and an inexhaustible driving force for its sustained and rapid development. Quality is the basis of customer satisfaction, it is their dedication to technological innovation, continuous technological innovation, but also continue to expand the scope of application of synthetic leather, for the development of synthetic leather industry provides a broad market prospects.
In recent years, with the rapid development of my country's footwear industry and luggage industry, the synthetic leather industry is showing a vigorous development trend. Due to the strong growth of synthetic leather demand and the accelerated transfer of foreign synthetic leather industry to my country, the total domestic output has been increasing. It has become a major producer of synthetic leather in the world. At the China International Leather Exhibition held in early September, the substantial growth of synthetic leather exhibitors also illustrates this problem.
At present, there are more than 1000 synthetic leather enterprises and nearly 2000 dry and wet production lines in China. With relatively excess capacity and fierce market competition, how to stand out in the red sea of the market is a problem that every synthetic leather enterprise must face directly. During the leather exhibition, the author visited several synthetic leather exhibitors and deeply felt the importance of innovation to industry enterprises.